W.Sports

For W.Sports, I developed the brand identity for a sports media consulting group operating within a broader legal and advisory practice. The goal was to create a distinct brand that could stand on its own while still aligning with the credibility and structure of the parent firm.

I worked closely with internal stakeholders to shape a visual and tonal direction that balanced the energy of the sports industry with the level of professionalism expected when working with clients, partners, and organizations in a consulting environment.

The final identity system was designed to extend across presentations, marketing materials, and digital platforms, providing a consistent and flexible foundation as the team engages across a range of media and business relationships.