Leibman's

For Leibman’s Eatery-Market-Gifts, I guided the brand’s evolution from its original deli concept into a modern, elevated experience that blended dining, retail, and hospitality. As part of opening the second Leibman’s location, I developed the interior concept and guest experience, overseeing fixtures, finishes, and environmental details to reflect the refreshed brand identity. My work included updating the logo and visual standards, creating new brand guidelines, and designing menus, signage, and print collateral. I also helped shape the retail merchandising area and developed social media content to align the in-person and digital presence. The result was a cohesive, welcoming environment that honored Leibman’s legacy while introducing a fresh, contemporary direction for the brand.