Round Top, TX

For Explore Round Top, Texas, I led the brand refresh and launch, creating a cohesive identity and marketing strategy to elevate the destination’s presence across channels. The project included a refreshed logo, updated color and texture palette, refined typography standards, and an evolved brand story that captured the spirit of Round Top. I developed the brand’s look and feel along with key descriptors to guide future content and design. On the marketing side, I collaborated with our team to build a strategic plan that outlined trends, content direction, and measurable goals for social media, PR, and influencer outreach. I then carried the refreshed identity and strategy through to print publication ad designs and a complete website redesign, which I both created and project managed from concept to launch.