
William Tanglewood
Redefined a residential property through refined branding, signage, and visual identity, creating a timeless, sophisticated sense of place.
Print & Collateral
Art Direction
Branding & Identity
Client /
William Tanglewood
For William Tanglewood, I led the rebranding of an existing property formerly known as Gables Tanglewood, transforming it into a more refined and timeless brand experience. My work began with the development of a new identity system that reflected a sense of understated sophistication, aligning with the property’s elevated living experience and prime Houston location. I created comprehensive brand guidelines covering logo usage, typography, and color palette to ensure consistency across all applications. In addition, I designed and presented signage mockups that brought the refreshed visual direction to life within the property’s architectural context, helping reposition The William Tanglewood as a modern, elegant residential brand with lasting appeal.



