Zoe's Kitchen

For Zoe’s Kitchen, I designed the #ShareGoodness catering marketing campaign, creating a tangible and engaging brand experience for customers. The project included a curated swag bag featuring a brand activation postcard set, plantable seed packets, a branded t-shirt, a catering newsletter, and a custom Zoe’s cookie. I also developed social media graphics and external communications to amplify the campaign and reinforce the brand’s message of sharing goodness in both digital and physical touchpoints.